Introducing an exciting new collaboration between the G-SHOCK G-LIDE brand for extreme sports enthusiasts and the Hawaiian street brand In4mation.
The base model for these designs is the DW-6900, which has long been the undisputed favorite among pro surfers and hip hoppers the world over. The subdued designs of these models are based on In4mation's reggae culture theme for this year. Turning on the EL backlight causes the text "ONE LOVE" to appear to float on the display, expressing In4mation's message of world peace.
IN4MATION is a street brand out of Hawaii.
Originally started as a surfer fashion brand, it has since grown into a major mover in the U.S. sports fashion world.
The success of IN4MATION is due to their ability to come up with original designs and concepts that create new trends, instead of merely trying to respond to them.