Casio Releases Limited Edition Red Bull Racing Model Watch

  • May 24, 2012
EFR-520RB
EFR-520RB

TOKYO, May 24, 2012 — Casio Computer Co., Ltd. announced today that it is releasing a new model in the EDIFICE line of analog metal watches—the EFR-520RB—to celebrate its partnership with Red Bull Racing.

Under the concept of “Speed and Intelligence,” EDIFICE watches evoke a sense of velocity and motor-sports energy with the movement of the hands and distinctive watchface. They are especially popular with young people, thanks to their full-featured stopwatch functions and distinctive face designs.

Casio has supported Red Bull Racing as an official partner since 2009, recognizing that the youthful image and energy of the team, as well as its outstanding technology development capabilities, are a perfect match for the EDIFICE brand concept. In the 2011 season, Red Bull Racing won the Formula One™ Constructors’ Championships and the Formula OneTM Drivers’ Championships for the second year in a row. Five races have been completed in the 2012 season, and the team is once again delivering good results.

The EFR-520RB is a limited edition model that has been designed in collaboration with Red Bull Racing. It is based on the previously released EFR-520 model, which features a multilayered watchface and dynamic face design. A 1/20-second disk-shaped indicator situated at the 12 o’clock position rotates at high speed when in the stopwatch mode, ensuring precise time measurement. The watch reflects the Red Bull Racing brand featuring the team logo above the numbering on the face and the team colors in various places, with the side buttons and dial edge finished in blue, the small hand in yellow, and the second hand and outer edge of the disk hand finished in red.

As a one-of-a-kind collector’s item, the EFR-520RB comes in a special box with stands for displaying the watch and photographs of the Red Bull Racing team’s drivers and RB8 Formula One™ car.

Team logo located on the upper watchface. Features the Red Bull Racing team colors; second hand in red, small hand in yellow, and dial edge in blue.
Team logo located on the upper
watchface.
Features the Red Bull Racing team
colors; second hand
in red, small hand in yellow, and dial edge in blue.
 
Uses the team color blue for the side button, as an accent color.
Uses the team color blue for the side
button, as an accent color.
 
 

Specifications

EFR-520RB

Water Resistance
100 meters
Stopwatch
1/20-second stopwatch; measuring capacity: 11:59’59.95”; measuring mode: elapsed time; split time; two finishes
Other Functions
Date display; tachymeter
Accuracy at Normal Temperature
±20 seconds per month
Battery Life
Approx. 3 years on SR927SW
Size of Case
49.0 × 45.3 × 12.3 mm
Total Weight
176g